Our Mission

I started Pinebury in 2022 because I saw an opportunity to create a company that focused specifically on making the best merino wool active wear in the world and doing it right here in America. Our shirts and jerseys are made in Massachusetts and our socks and arm warmers are made in North Carolina. I believe wholeheartedly in the myriad benefits of manufacturing close to home. I chose to make all of Pinebury's products here in the United States, not because it's easy, but because it's the right way to do it.


Strict environmental standards in the US ensure accountability. Producing our goods close to home cuts back on carbon emissions throughout the supply chain.

Fair Labor
Fair labor practices, fair wages, and safe working conditions in the USA guarantee our products are made in the most ethical way possible.

Made in America is more than a slogan. It represents generations of skills, traditions and manufacturing capabilities that are being preserved and expanded with your support.



At Pinebury, we believe in apparel that provides comfort and durability to all athletes in changing conditions. We develop apparel that fits comfortably and adapts to fluctuations in temperature and moisture so it feels great on your body. Merino wool is natural, sustainable, and durable. Merino is lightweight, soft on the skin, and comfortable. It keeps you warm when it's cold but also cool and dry when it's hot. It was the first and still is the best performance fabric in the world.


merino sheep in pasture


Manufacturing close to home cuts back exponentially on shipping and carbon emissions throughout the supply chain. All of our packaging and shipping materials are made from recycled materials and are plastic-free. We donate a percentage of our profits to environmental causes. Our garments made with Nuyarn® Merino Wool last 8.8x longer than traditional merino wool. That means for every one Nuyarn® garment, the rest of the industry needs to source materials, energy, processing and distribution for nine garments.

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